truMedic® was at ROAS hovering around 1× and campaigns stuck in a cycle of stale creatives, capped budgets, and a one-channel media mix. Despite having untapped testimonials and influencer clips—including a viral video of Oprah Winfrey reacting to the product—none of it had made its way into paid ads. Facebook was the only platform in play, and Google Shopping, branded search, and email remarketing were completely overlooked during peak season.
We performed a full audit of all assets, campaigns, and naming structures—uncovering overlooked testimonial gems and underutilized UGC. A rapid A/B sprint surfaced the Oprah Winfrey video as the top hook for ad recall and trust. We paired that with new pre-sell pages, sharp ad copy sprints (“Her face says it all” hit a 10% CTR), and scaled testing budgets from $500 to $5,000/day. Once performance was stable, we layered on Google Shopping, launched email recovery flows, and introduced upsell funnels using OCU. Every ad cycle was built around frequency control and refreshes using proven messaging, which kept creative fatigue low and relevance high.
This Sync-to-Blueprint engagement helped truMedic® grow from a stagnant ROAS to a 3.6× average during BFCM, with daily revenue surpassing $60,000 at peak. The pre-sell page alone drove a ROAS lift from 3× to 6.5×, and upsells pushed AOV high enough to scale without margin risk.
This wasn’t just a performance fix—it was a full system reboot. With repeatable sprints, creative refresh cadence, and new funnel layers in place, truMedic® is now set up to scale both DTC and Amazon sales year-round. The success started in Q4, but the structure is built for every season.
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(2015-2025)
