Ozlo’s launch faced four key hurdles: square-only ad formats that underperformed in Stories and Reels; dynamic campaign setups lacking fixed post IDs, which blocked social-proof and UGC assets; Advantage+ budget automation that reallocated spend away from new creative tests; and unclear naming conventions that made sprint results hard to analyze at a glance.
We kicked off two-week creative sprints to test static, video, and UGC formats; added fixed post IDs to unlock social-proof ads; segmented Advantage+ budgets to protect new-test ad sets; allocated a dedicated testing fund for rapid iterate-and-learn cycles; and implemented a clear ad-set and post naming taxonomy with real-time dashboards to monitor each sprint’s KPIs.
Our framework drove 29,959 backers on Indiegogo and then transitioned seamlessly into DTC, where Shopify and Amazon sales surpassed 100,000 units.
By marrying rapid creative testing with disciplined budget controls and real-time analytics, Ozlo Sleepbuds® now sleep-soundly at the top of the consumer-tech charts.
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(2016-25©)
