The account leaned heavily on old audiences, ad frequency climbed above five, and every visitor landed on a single WordPress product page—limiting education, trust, and conversion. Most campaigns ran bottom-of-funnel only, missing the awareness and retention layers needed to build long-term growth. Creative variety was low, and while Google Search was already active, it wasn’t fully integrated into a broader funnel strategy. There was also no EXS layer to capture returning customers or lift repeat rate.
We rebuilt the funnel from scratch—designing a four-stage system tailored to cold traffic, warm browsers, ready-to-buy prospects, and loyal customers. Google Shopping was layered in to capture high-intent search queries more effectively. A full creative pipeline launched over 200 video and image variations tied to key retail moments like EOFY, BFCM, and Boxing Day. We tested bundle-first offers to anchor AOV and built out EXS campaigns centered around buy-in-bulk logic—speaking directly to returning customers with high-value cart options. Structured naming conventions and real-time dashboards gave the team instant visibility on what was working—turning every campaign into a data-led sprint.
With ad spend rising to $80K a month, ROAS targets held steady and year-on-year revenue jumped 52%, powered largely by high-performing bundles and a fresh creative approach.
This Sync-to-Blueprint system gave myBrainCo® the performance backbone needed to scale across Australia—and build the operational foundation for a U.S. launch. It was a full-funnel transformation that proved: the right structure, with disciplined testing, beats ad-hoc scaling every time.
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(2015-2025)
