myBrainCo®’s ad account suffered from outdated targeting, excessive frequency, and no top-of-funnel strategy. Creative assets were limited, and all traffic funneled to a single WordPress sales page with minimal product detail.
We began with a complete funnel overhaul, building a structured TOF → MOF → BOF customer journey that separated new prospects from repeat buyers and delivered tailored messaging at each stage. Next, we set up targeted campaigns focused on myBrainCo’s flagship supplements and cross-sell opportunities, and integrated Google Ads to drive consistent month-over-month ROAS improvement. Finally, we refreshed the creative library—testing over 200 new image and video variations around key shopping moments like EOFY, BFCM, and Boxing Day—while rigorously adhering to myBrainCo®’s brand guidelines.
Over 13 months, we managed up to $80 K/month in ad spend while consistently hitting ROAS targets. Strategic product bundles and a creative-first BFCM push delivered a 52 % YoY revenue increase.
myBrainCo® now leads Australia’s nutraceutical market and is poised for successful U.S. growth.
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(2016-25©)
