THE LNK’s Meta ad account had no prior data, and the platform’s creative library was vast—over 140 assets sourced from different brands, each with a unique look and feel. With no conversion history to work from, we had to structure the funnel from scratch, rapidly test diverse formats, and isolate the few that could consistently drive add-to-carts and new-user interest.
We began by organizing brand assets by category and clarity, applying a strict testing cadence across static, carousel, and motion-graphic ads. After thorough rounds of testing, we uncovered a key breakthrough—select Indian fashion brands were pulling significantly higher CTRs and engagement across both U.S. and Canadian audiences. These creatives unlocked the initial momentum needed to begin audience discovery and funnel growth. From there, we introduced dynamic product formats built around those winners and tracked every outcome with consistent naming conventions and structured dashboards to support future scale.
THE LNK’s entry into paid social was fueled by disciplined testing, sharp creative edits, and a single clear message: shop global, skip the hassle. Once the right brands surfaced, the engine followed—new users flowed in, explored, and added to cart with confidence.
This project proved that even in complex marketplaces with scattered assets, performance can be engineered. With the right testing structure and creative prioritization, THE LNK now has a playbook for launching new brands, discovering untapped markets, and scaling cross-border shopping into a category advantage.
Next projects.
(2015-2025)
