How do you introduce people to a meditation practice they’ve never tried—and drive attendance for in-person retreats at the same time?
We created a TOF→MOF→BOF funnel built around live, hourly online meditation sessions as the initial entry point. Viewers who engaged were retargeted with benefit-led testimonials and localized ads that promoted nearby chapter events. The system needed to handle both national awareness and city-level conversion—at speed and scale.
When the experience is the product, letting people try it live beats every clickbait promise in the book.
The campaign generated a consistent stream of qualified leads for both online and offline programs. With a working funnel in place, The Art of Living gained a replicable model for future chapters and campaigns—proving that the right first touch can unlock meaningful spiritual journeys.
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(2015-2025)
