The Meta account lacked a structured funnel and was running generic ads that failed to connect with the distinct needs of dog and horse owners. Trial packs were selling, but subscription adoption was inconsistent and untracked—making it impossible to predict or grow lifetime value.
We rebuilt the account around a four-part funnel: TOF ads taught the science behind gut health with species-specific videos on microbiome support. MOF retargeting highlighted real transformations—better manure scores, shinier coats, and calm behavior—paired with vet quotes to build trust. BOF offered time-limited trial packs with frictionless checkout and an auto-subscription toggle. Finally, EXS campaigns re-engaged past buyers during peak reorder windows and launches. Each step gave Poseidon a clear view into ROI, churn risks, and where to scale next.
With a story-led funnel and LTV-focused ad structure in place, Poseidon saw trial pack sales surge—and more importantly, watched one-time buyers convert into loyal subscribers.
Gut health is hard to show in a single ad, but with the right content at each stage—from science-based awareness to visual transformation to hands-off auto-subscribe flows—we helped Poseidon turn curiosity into commitment. This system now fuels their online growth and provides a reliable structure for scaling campaigns and expanding into new products and regions.
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(2015-2025)
