The ad account was run from personal profiles with no structured funnel, chaotic naming conventions, and no creative arcs aligned to TOF, MOF, or BOF. The site lived on Squarespace, which throttled pixel tracking and blocked advanced analytics—leaving the team flying blind on performance.
We migrated Odin to Shopify for full pixel visibility and conversion data, then rebuilt the Meta account from scratch with a professional naming grid and clean campaign architecture. From there, we mapped a three-part funnel: TOF videos introduced the story of how ice baths helped the founder manage cystic fibrosis. MOF ads used time-lapse installs, expert reviews, and press credibility to build trust. BOF campaigns offered Messenger follow-ups and lead forms to capture qualified buyers—critical for $5K+ products. Rapid sprint cycles and protected test budgets kept performance sharp while scaling.
ROAS doubled within 60 days, monthly ad spend tripled by month three, and total revenue rose 124%—solidifying Odin’s position as the premium choice in cold therapy.
This wasn't just an ad overhaul—it was a structural reinvention. By building a clean Shopify base, launching TOF–MOF–BOF–EXS arcs, and anchoring everything in the founder’s story, Odin Ice Baths went from scattered effort to global brand momentum in 2022. The system now powers expansion into new markets and new platforms—including TikTok, with the same high-converting playbook.
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(2015-2025)
