Cheap look-alikes hijacked Google search results, pushing CPAs up and stealing shopper attention. Meta ads routed everyone straight to product pages—skipping brand story and failing to differentiate. Without a structured TOF to EXS funnel, performance dipped and mid-intent audiences fell through the cracks.
We introduced a high-converting presell page that explained the science behind NoNetz’s innovations: 300% cooler than moisture-wicking, anti-chafe liners, and ultra-sustainable materials like corn leaves and reclaimed nets. TOF campaigns used short-form reels and lifestyle content to build early interest. MOF retargeted with Instagram carousels and UGC reviews to build proof. BOF leaned on time-limited bundles and free shipping thresholds to close. Finally, EXS revived past customers with dynamic ads and content drops. Each layer worked together to defend share, reestablish performance, and educate a broader audience.
NoNetz® rebuilt momentum by shifting focus from direct-selling to structured storytelling—using education and sequencing to move customers through awareness, consideration, conversion, and re-engagement.
The comfort story now powers performance: one presell page, one funnel—repeated weekly with fresh hooks, tested creative, and a structured journey that works across new prospects, returning buyers, and existing customers alike. It’s proof that education, not discounts, wins when brand values and product science align.
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(2015-2025)
