MagBak’s catalog was wide—but attention was thin. Dozens of accessories competed for budget, the Meta pixel had no clear hero to learn from, and standard case creatives got buried in a sea of low-cost lookalikes. Despite high product quality, the brand struggled to win the scroll and build a structured funnel that could drive both discovery and repeat purchase.
We began by aggressively testing across the product catalog—statics, lifestyle shots, and demo videos for cases, wallets, chargers, and mounts. Within 48 hours, one asset crushed the others: a simple graphic showing the Tesla-specific MagStick in action. With click-through rates more than double the average, this became our anchor. TOF was rebuilt around this asset to capture attention; MOF retargeting paired it with complementary MagSafe accessories; and BOF was optimized for bundles and checkout recovery. Tight creative naming and structured sprint testing ensured we suppressed fatigue and kept spend on proven winners.
MagBak’s funnel shifted from chaotic to focused—all thanks to one pixel-validated winner. Leading with a Tesla-only hook drew in high-intent traffic, while the rest of the product line was introduced through smart cross-sells and retargeting. CPCs dropped, ROAS climbed, and a sustainable structure was set for future product launches.
This wasn’t about guessing—it was about letting the data pick the hero. The Tesla MagStick became the scroll-stopper that turned MagBak from a scattered accessories brand into a streamlined, performance-ready funnel. The strategy is now repeatable across future SKUs: find your niche, lead with relevance, and scale on truth.
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(2015-2025)
