Giarité’s campaigns mixed geographies and product lines, making it hard to isolate what was working. Hundreds of images and videos ran with no structure to identify top performers. The focus on just the UK limited growth in larger markets like the EU and US.
We introduced a phased sprint system tied to three hero lines—BRILLY, LUNA, and RIO—each with its own creative queue. Our framework cycled fresh video and static ads every two weeks while controlling fatigue. We tested across Meta placements, used interest and geo segmentation to guide budget, and scaled winning assets while retargeting high-intent audiences to close. What started as a swirl of creative chaos became a clean, high-converting system for global reach.
Ad spend tripled while holding a 5× blended ROAS. BRILLY bags landed on wishlists from London to LA, proving that even viral fashion moments need structure to scale.
One Sync-to-Blueprint cycle was enough to sort 300+ visuals into a disciplined testing funnel. With every sprint, Giarité moved closer to its vision—redefining luxury through cruelty-free craftsmanship and sharp execution.
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(2015-2025)
