High-performing campaigns from the previous year were no longer converting. The ad account was disorganized, creative had gone stale, and funnel logic was incomplete. Spend was focused on product pages with no clear journey, capping performance and making scale unprofitable.
We overhauled the account structure, rewrote naming conventions, and deployed the Meta ad credit to test fresh thumb-stoppers and new audience pools. The homepage replaced product pages for TOF traffic, leading to stronger engagement and 30% higher ROAS. Once performance was validated, we launched a dedicated pre-sell page using Tolstoy video overlays to walk visitors through the routine, boosting education and conversion. Spark ads, MOF testimonials, catalog ads, open targeting, and on-site UGC all worked in unison. One-click upsells and retail partner campaigns helped capture demand beyond the website.
Revenue jumped 35% within six months, driven by a more intentional journey—from thumb-stopper to pre-sell to product page, to checkout—with clear moments of conversion along the way.
One Sync-to-Blueprint cycle helped turn scattered touchpoints into a conversion system. Forgotten Skincare now runs a high-leverage funnel that blends education, content, and smart offer stacking—proving that even subtle changes in journey flow can drive major performance lifts.
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(2015-2025)
