Everyman creates modern everyday-carry and travel gear designed to be durable, smart, and stylish. Known for bestsellers like the Grafton Pen and Hideout Pack, the brand had a strong product lineup but struggled to break past its revenue ceiling. During our Strategy Sync, we uncovered overly narrow audience settings, a lack of mid-funnel trust builders, and no source of truth for campaign performance. Our Deep-Dive Blueprint overhauled the entire Meta engine—broadening reach, enriching the funnel with proof-driven content, and syncing Shopify purchase data back into Meta to ensure accurate attribution.