The Enerex ad account lacked structure. Dozens of SKUs were competing for budget, the Meta pixel was too cold to drive any predictable performance, and there was no cohesive TOF→MOF→BOF→EXS funnel guiding users toward high-intent purchases. While Enerex had strong formulations, most creatives were static packshots that didn’t communicate sourcing, bioavailability, or category authority—especially for newer lines like Luma Skincare.
We stepped in with a strategy-first approach, mapping the entire customer journey backward—from bottom-of-funnel conversion points up to top-of-funnel discovery. “Feel-good-from-the-inside-out” became the brand’s front-facing narrative, supported by educational lead magnets, mid-funnel explainer clips, and conversion-focused offers tied to a core product stack. Through creative sprints and weekly UGC refreshes, we let the platform identify winning creatives and suppressed anything underperforming. Products like Black Seed Oil, Satisfaction, Sensational, and Greens began to stand out through consistent testing and smart retargeting. Every touchpoint was designed to warm the pixel, build interest, and support continued re-engagement.
With a clear narrative, a warmed pixel, and disciplined creative rotation, Enerex transitioned from a legacy supplement brand to a performance-ready player. Specific products rose to the surface organically—Black Seed Oil, Satisfaction, Sensational, and Greens—and began driving traction across the entire funnel.
This wasn’t just a media refresh—it was a full-funnel rewire. By prioritizing story-led assets, ongoing creative testing, and customer journey mapping from TOF to EXS, Enerex now has a proven acquisition engine ready to scale its next chapter in digital growth.
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(2015-2025)
