DRYKI’s rapid rise on Amazon hit a ceiling: daily ad spend was capped, growth stalled, and the brand had no direct customer base to fall back on. At the same time, a fresh Shopify store sat cold—no pixel data, no structured funnel, and no strategy for turning the brand’s thousands of static photos and UGC clips into a performance pipeline.
We launched a high-frequency creative sprint cycle, testing static, GIF, and UGC combinations in 72-hour intervals. Early ads directed traffic into pre-sell Instant Experiences that acted as a qualifying layer—educating users, segmenting buyer intent, and rerouting traffic accordingly. Fast-shipping prospects were steered to Amazon, while high-AOV shoppers were pushed to Shopify. Once pixel signals matured, we added a dual CTA on every BOF ad and landing page: “Add to Cart” or “Buy on Amazon.” This gave customers a choice—and DRYKI a way to grow both storefronts in parallel without cannibalizing conversion velocity.
DRYKI now runs a balanced hybrid model: Amazon for fulfillment speed, Shopify for margin and retention. We hit a record-selling month—showing the compounding effects of building complete customer journeys that guide prospects from awareness to purchase with intentional funnel architecture.
The DRYKI playbook is now a template: test fast, funnel smart, and never let one platform own your destiny. With the right blend of Instant Experience education, pixel seasoning, and dual-channel CTAs, the “sweat hanky” found its groove—and its next stage of growth.
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(2015-2025)
