The account had spend history but not enough conversion data for Meta to optimize effectively. Campaigns were set to traffic, not purchases—resulting in low-cost clicks that rarely moved past the product page. Custom audiences were small for generating effective lookalikes, and creatives weren’t sequenced by funnel stage, which led to fast ad fatigue.
To solve this, we introduced a phased, structured testing approach—starting with lean creative sprints designed to collect clean signals. We ran a UGC-style unboxing video from a digital creator inside the target demo and layered in AI voiceovers to rapidly test variations. The 30% discount version outperformed other angles and unlocked consistent purchase events. Simultaneously, we tested multiple pre-sell pages and embedded high-performing videos into the homepage to improve conversion rate and increase time-on-site.
The right creative and offer combination unlocked Meta’s ability to optimize toward purchases—driving over 500% year-over-year revenue growth and turning cold traffic into buyers.
Doze® used the results to scale acquisition with confidence, strengthen its email list, and gear up for future product expansion and fundraising. A clean, disciplined launch sequence built to win audience trust—and purchase intent—at scale.
Next projects.
(2015-2025)
