Bondi Born®’s ad account suffered from a disorganized structure—campaigns weren’t grouped by fabric tier or collection—inefficient targeting that diluted budgets and drove up acquisition costs, limited geographic reach confined to Australia, and the complexity of multiple seasonal launches without a repeatable scaling process.
We began by restructuring the account hierarchy around Bondi Born®’s three fabric tiers (Sculpteur®, Singuleur®, Embodee™), mapping each tier to dedicated ad sets and creatives. Next, we instituted tiered A/B testing of interest audiences—testing ten broad segments per tier, then stacking the top five performers—and identified best-selling styles (e.g., the Mackinley One-Piece) for intensified focus. To unlock new markets, we replicated the Australian setup in the U.S., adapting creatives for local sizing, currency, and lifestyle cues. Finally, we established a seasonal scaling cadence: running three annual collection cycles and reapplying our proven testing framework to each new launch with the highest-performing audiences already primed.
This structured, tiered approach sustained a 4× ROAS while scaling ad spend—peaking at 9× when targeting women aged 28–38 with social-proof testimonial creatives.
Bondi Born® now enjoys ongoing growth on Shopify and a solidified position as a top luxury swimwear label worldwide.
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(2016-25©)
