BlueCube’s Meta presence revolved around a lone lead ad for a $20K+ tub—high commitment, low context. There was no TOF or MOF in place to build brand affinity or educate prospects, just a single jump from “never heard of you” to “book a demo.” As a result, performance was capped, CPMs remained inefficient, and most prospects dropped off without ever considering the offer.
We restructured the entire funnel. Cinematic 15-second TOF videos spotlighted craftsmanship, custom builds, and behind-the-scenes shots from their Texas facility. At MOF, we layered in social proof: Joe Rogan clips, wellness influencers like Jillian Michaels, athlete testimonials, and user reviews. Finally, BOF ads were built around high-intent site visitors—retargeting them with product comparison sheets, limited production timelines, and concierge scheduling links. The funnel was no longer linear—it became adaptive, personalized, and performance-ready.
With the new three-tiered funnel, BlueCube™ saw a massive lift in qualified lead volume—without relying on discounts or broad targeting. Each stage warmed the pixel and deepened trust, making even the $20K price tag feel like a well-researched next step instead of a cold shock.
This wasn’t just a creative overhaul—it was a funnel re-architecture. By pairing social-proof storytelling with disciplined retargeting, we created a scalable system that mirrored the actual purchase journey. Now BlueCube™ is positioned not just as a product, but as the cold therapy solution for those who demand the best.
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(2015-2025)
