The account was only running traffic—link click and add-to-cart optimization—bringing in low-intent users and had a capped ROAS. Without a clear journey or full-funnel logic, the brand couldn’t scale profitably despite a strong product line.
We launched consistent testing of creative, copy, and offer bundles, and introduced smart product groupings to lift AOV. Once a solid TOF foundation was in place, we layered in catalog ads and open targeting—allowing Meta to dynamically pair the right shoppers with the right products while supporting conversion paths throughout the funnel.
Shifting the signal and structuring the funnel based on real purchase behavior lifted ROAS and unlocked scaling potential. Black Friday campaigns alone generated over $100K in revenue at a 9× ROAS.
Avena’s turnaround proves how precise optimization, a clear customer journey, and dynamic product testing can reignite performance—even for long-established wellness brands ready to grow.
Next projects.
(2015-2025)
