Avena Originals

Avena Originals

Introduction

Introduction

Avena Originals is a legacy Canadian wellness brand known for its Electrically Formulated™ supplements, rooted in detoxification and raw plant-based nutrition. Despite decades of credibility and a loyal customer base, the brand’s ad account was driving low-intent traffic without a structured customer journey. One Sync-to-Blueprint cycle restructured the funnel, flipped the optimization strategy, and gave their Meta ads a performance reset.

Industry

e-Commerce • Supplements

Introduction

Avena Originals is a legacy Canadian wellness brand known for its Electrically Formulated™ supplements, rooted in detoxification and raw plant-based nutrition. Despite decades of credibility and a loyal customer base, the brand’s ad account was driving low-intent traffic without a structured customer journey. One Sync-to-Blueprint cycle restructured the funnel, flipped the optimization strategy, and gave their Meta ads a performance reset.

Industry

e-Commerce • Supplements

Challenges

Challenges

Challenges

The account was only running traffic—link click and add-to-cart optimization—bringing in low-intent users and had a capped ROAS. Without a clear journey or full-funnel logic, the brand couldn’t scale profitably despite a strong product line.

We launched consistent testing of creative, copy, and offer bundles, and introduced smart product groupings to lift AOV. Once a solid TOF foundation was in place, we layered in catalog ads and open targeting—allowing Meta to dynamically pair the right shoppers with the right products while supporting conversion paths throughout the funnel.

Final thoughts

Final thoughts

Final thoughts

Shifting the signal and structuring the funnel based on real purchase behavior lifted ROAS and unlocked scaling potential. Black Friday campaigns alone generated over $100K in revenue at a ROAS.

Avena’s turnaround proves how precise optimization, a clear customer journey, and dynamic product testing can reignite performance—even for long-established wellness brands ready to grow.

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© 2025 ORCAS MARKETING

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Share a bit about your brand, goals, or timeline—whatever helps us prepare. We’ll reply within one business day.

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Clear next steps.

Our response will outline exactly how to move forward—simple and direct.

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