Andrew Schulz’s online presence was fragmented. One site hosted his podcast episodes and live tour info, while a separate merch store operated in isolation. This disjointed setup created user friction, limited email list growth, and prevented streamlined campaign coordination. Flagrant Media Group—pulling in over 40M views monthly across YouTube, podcast platforms, and live shows—lacked a dedicated site to showcase its media reach or service offerings. Meanwhile, upcoming projects like Akaash Singh’s Bring Back Apu had no integrated digital launch plan.
We unified Schulz’s presence by merging his sites into a single Shopify storefront, and connected Klaviyo to unlock city-based segmentation, early access drops, and merch retargeting. On the content side, we supported the Bring Back Apu special launch—helping it cross 4M+ views—and ran geo-targeted campaigns to fill tour stops across North America. We also built Flagrant Media Group’s new web hub, giving the studio a proper platform to host its brand, promote services, and convert podcast advertisers into long-term performance marketing clients.
What started as a migration became a complete ecosystem upgrade. With a unified Shopify + Klaviyo setup, Andrew Schulz now has a centralized platform that powers merch, tours, and podcast promotions—backed by smart segmentation and scalable automation. The launch of “The Life Tour” handled 30,000+ live users without disruption, proving the stack could support real-time demand spikes.
Flagrant Media Group now runs a cohesive platform with visibility into its performance ecosystem. Whether it’s podcast ads, tour promos, or service pitches, everything now connects—and converts—from one central hub.
Next projects.
(2015-2025)
