THE ORCAS SYSTEM.
Built through 11+ years of hands-on work across different industries, then adapted for villa rentals.
Case Study
Direct Booking System
Point A
Airbnb Dependence.
Point B
Booking Flow.
Better tracking, stronger lead flow, faster follow-up, and reusable first-party data.
200+
LEADS
QUALIFIED LEADS/WEEK
"Knowledgeable, professional, dynamic and creative... Very happy with our results with Orcas!"
Nicolas Dubeau
POD CAPABILITIES.
We get up to speed in the first week, then improve the lead flow week over week across villa rentals in Rio, Marbella, Ibiza, Miami, and others.
2026
Meta Ads Don’t Work.
Not because demand is impossible to create, and not because villa teams are doing nothing. Most are already posting, boosting, testing, and trying to push bookings from different angles, but results still stall when 4 core parts of the booking flow are weak or missing.
01
Boosted posts and scattered ads keep running, but there is still no clear reason to book direct.
02
The villa is being shown, but the stay, the group, and the reason to go are still missing.
03
Leads cool off fast when follow-up is too slow and no one reaches out while intent is high.
04
Without a real pipeline, there is nothing to retarget, reactivate, or use to plan for low season.
Do not wait for perfect creative. Launch with what you already have, set up a Meta lead form with OTP verification, connect it to Privyr, and trigger an instant WhatsApp message after opt-in. That gives us real lead flow, real CPL, and real quality signals fast.
This warm-up phase is not wasted. For Vacaanda, it produced 300+ leads at under $4 CPL. For Marbella In Style, it generated 80 leads at around €25 CPL. The goal is simple: get the account moving, find Point A, and improve from real data.
START WITH POINT A.
Launch with existing content, OTP-verified lead forms, and instant Privyr follow-up to find the baseline fast.
PRIVYR FLOW.
Most villa marketing still looks like property marketing. Direct inquiries improve when the message sells the stay, the group, and the reason to book the trip. The property matters, but the trip is what creates intent.
And once that intent is created, it has to be captured, qualified, and followed up while it is still fresh. Otherwise, direct bookings stay inconsistent and there is no real pipeline to retarget, reactivate, or plan for low season.
Start Here:
Phase 1
Next Steps?
Questions? Here’s what most villa rental companies want to know before starting.
