Why Video Commerce Works

• Engagement Spike: Visitors spend 80% more time on pages with video.

• Lower Bounce Rates: On-page video reduces exit rates by up to 20%.

• Instant Social Proof: Seeing a product demo or testimonial builds trust faster than text.

Choosing Your Video Commerce Tool

Key Integration Points

• TOF Pre-sell Page: 15–30 sec “angle teaser” video with a “Play to Learn More” CTA.

• MOF Product Page: 60 sec demo or how-to with clickable hotspots (“See price,” “Add to cart”).

• BOF Cart Page / Pop-up: Short testimonial clips triggered on “View cart.”

• EXS Post-Purchase: “How to use” tutorials in your thank-you page or onboarding emails.

Step-by-Step Setup (Tolstoy Example)

1. Account & Widget Setup

   • Sign up for Tolstoy → create a new video widget.

   • Upload your base video (demo, unboxing, or testimonial).

2. Add Interactive Layers

   • Insert “Hotspots” at key timestamps: “See Specs,” “Read Review,” “Buy Now.”

   • Configure Q&A prompts: “Want more details on sizing?” → show text overlay or jump to timestamp.

3. Customize Appearance

   • Choose button colors, overlay opacity, and close behaviors to match your brand.

4. Embed on Shopify

   • Copy the Tolstoy embed code.

   • In PageFly/Zipify → drag in an HTML block and paste.

   • Adjust block width to full-bleed or card style as needed.

5. Test & Publish

   • Preview on desktop & mobile.

   • Check that buttons/hotspots work.

   • Publish and add UTM tags to track video-driven traffic.

Metrics to Watch

• Play Rate: % of page visitors who start the video.

• Engagement Rate: % who reach each hotspot or CTA.

• Click-to-Cart Rate: % who click “Buy Now” in-video.

• Video-Influenced ROAS: Compare revenue from sessions with video plays vs. without.

Common Challenges & Fixes

• Slow Load Times:
  Fix: Host videos on CDN, lazy-load after page content.

• Hotspot Overload:
  Fix: Limit to 3–4 interactive points—focus on your top CTAs.

• Mobile Viewport Issues:
  Fix: Test and adjust hotspot size/placement for touch targets.

Video commerce turns your site into an interactive showroom—educating prospects, surfacing FAQs, and shuttering doubts in real time. With the right tool and tracking in place, you’ll see deeper engagement and higher conversion rates across every funnel stage.

Next Steps

• Select your video commerce platform (start with Tolstoy if you haven’t yet).

• Script and record a 30–60 sec demo or testimonial for your top product.

• Build and embed your first interactive widget—track play rate and CTAs for one week.

• Iterate on hotspots and placement based on performance data.